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Synopsis
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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About the Author
Perreault, Jr., William D Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
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Essentials Of Marketing
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