Essentials of Marketing Management
Mark D. Johnston and Greg W. Marshall
Language: English
Published by Irwin Professional Pub, 2011
- Softcover
- Used
Seller: Book Haven, Wellington, WLG, New ZealandBook Haven
AbeBooks seller since April 7, 2005
Condition: Used - Good
£ 5.94
Quantity: 1 available
Add to basketItem description from seller
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance- marketing management- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Heavy. 416 pages.…
Seller Inventory # 1500250
- Title
- Essentials of Marketing Management
- Author
- Mark D. Johnston and Greg W. Marshall
- Publisher
- Irwin Professional Pub
- Publication year
- 2011
- Condition
- Good
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0078028787
- ISBN 13
- 9780078028786
- Item weight
- 1,200 grams
- Seller catalogs
- General
"Synopsis" may belong to another edition of this title.
About the Author
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.
"About the title" may belong to another edition of this title.
Book Haven
Wellington, WLG, New Zealand
AbeBooks seller since April 7, 2005
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