Essentials of Marketing Management

3 avg rating
( 12 ratings by Goodreads )
 
9780078028786: Essentials of Marketing Management

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

"synopsis" may belong to another edition of this title.

About the Author:

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and undergraduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. Greg’s published research focuses on the areas of decision making by marketing managers, intraorganizational relationships, and sales force performance issues. Greg is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, presently serves as President-Elect for the Academy of Marketing Science, and is a member of the board of directors of the Direct Selling Education Foundation.

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Greg Marshall
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Quantity Available: 6
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 1 edition, , color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 103091

More Information About This Seller | Ask Bookseller a Question

Buy New
23.78
Convert Currency

Add to Basket

Shipping: 14.65
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Greg Marshall
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Quantity Available: 6
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 1 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 3091

More Information About This Seller | Ask Bookseller a Question

Buy New
31.72
Convert Currency

Add to Basket

Shipping: 7.71
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Marshall, Greg W.; Johnston, Mark W.
Published by McGraw-Hill (2010)
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Quantity Available: 4
International Edition
Seller
AMG Book Store
(Pandan Indah, Malaysia)
Rating
[?]

Book Description McGraw-Hill, 2010. No Binding. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 004690

More Information About This Seller | Ask Bookseller a Question

Buy New
31.77
Convert Currency

Add to Basket

Shipping: 7.71
From Malaysia to U.S.A.
Destination, Rates & Speeds

4.

Marshall, Greg; Johnston, Mark
Published by McGraw-Hill/Irwin (2010)
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Paperback Quantity Available: 1
Seller
Media Neat
(Glenview, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2010. Paperback. Book Condition: New. New. There is a slight shelf or time wear. Otherwise new.We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Bookseller Inventory # 343094713t

More Information About This Seller | Ask Bookseller a Question

Buy New
39.71
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Greg W. Marshall, Mark W. Johnston
Published by McGraw-Hill Higher Education
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Soft cover Quantity Available: 2
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 1st Edition, International Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Bookseller Inventory # 0078028787

More Information About This Seller | Ask Bookseller a Question

Buy New
44.48
Convert Currency

Add to Basket

Shipping: 7.71
From Thailand to U.S.A.
Destination, Rates & Speeds

6.

Greg Marshall; Mark Johnston
Published by McGraw-Hill/Irwin (2010)
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0078028787

More Information About This Seller | Ask Bookseller a Question

Buy New
64.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Marshall, Greg; Johnston, Mark
Published by McGraw-Hill/Irwin (2010)
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Paperback Quantity Available: 3
Seller
TEXTBOOKNOOK
(Knoxville, TN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2010. Paperback. Book Condition: New. Brand New Text!!! Never Been Used!!! This text is totally clean with no writing at all!!!. Bookseller Inventory # 107256

More Information About This Seller | Ask Bookseller a Question

Buy New
62.90
Convert Currency

Add to Basket

Shipping: 2.31
Within U.S.A.
Destination, Rates & Speeds

8.

Marshall, Greg, Johnston, Mark
Published by McGraw-Hill/Irwin (2010)
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110078028787

More Information About This Seller | Ask Bookseller a Question

Buy New
68.34
Convert Currency

Add to Basket

Shipping: 2.31
Within U.S.A.
Destination, Rates & Speeds

9.

Greg W. Marshall and Mark W. Johnston
ISBN 10: 0078028787 ISBN 13: 9780078028786
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800780287861.0

More Information About This Seller | Ask Bookseller a Question

Buy New
86.91
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

10.

Marshall, Greg; Johnston, Mark
Published by McGraw-Hill/Irwin
ISBN 10: 0078028787 ISBN 13: 9780078028786
New PAPERBACK Quantity Available: 4
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0078028787 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0078028787ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
156.60
Convert Currency

Add to Basket

Shipping: 3
Within U.S.A.
Destination, Rates & Speeds