Essentials of Entrepreneurship and Small Business Management

Zimmerer, Thomas

ISBN 10: 0130172804 / ISBN 13: 9780130172808

Published by Prentice-Hall 2001-06, 2001

About this Item

Broschiert 624 S. Sehr guter Zustand, ohne Namenseintrag Gewicht über 1 kg Zustand: 2, sehr gut - gebraucht, Broschiert Prentice-Hall , 2001-06 624 S. , Essentials of Entrepreneurship and Small Business Management, Zimmerer, Thomas.

Seller Inventory # BU223275

Bibliographic Details

• Title: Essentials of Entrepreneurship and Small Business Management
• Publisher: Prentice-Hall 2001-06
• Publication Date: 2001
• Language: English
• ISBN 10: 0130172804
• ISBN 13: 9780130172808
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

From the Back Cover

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.