The Essential Guide to Web Strategy for Entrepreneurs

Language: English

Published by Prentice Hall, 2001

0130621110 / 9780130621115

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Seller: unifachbuch e.K., Köln, NRW, Germanyunifachbuch e.K.

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Softcover

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Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur. Tom Bergman and Stephan Garrison present intelligent, implementable strategies for integrating the Web's capabilities into your existing business, extending its reach, and minimizing its costs. From start to finish, the focus is on realism -- and on profit.KEY TOPICS:Drawing upon the experiences of real-world companies, Bergman and Garrison demonstrate how to formulate strategies that use existing assets, minimizing risk and out-of-pocket costs and maximizing profit. Coverage includes every aspect of deploying the strategy, including choosing a Web host, creating content, evaluating Web designs, securing your site, handling transactions, and much more. The book also includes detailed coverage of marketing, organized around the four dimensions that drive any business: price, place, product and promotion. The authors also provide an easy-to-understand glossary of key Web terms. An accompanying CD-ROM contains more than 25 FREE tools entrepreneurs can use to build their Web-based business.MARKET:For serious entrepreneurs and business professionals, especially those who are deeply skeptical of the hype that has surrounded the Internet, e-commerce and e-business. 304 pp. Englisch.…

Seller Inventory # INF1000004626

Title
The Essential Guide to Web Strategy for Entrepreneurs
Author
Thomas P. Bergman
Publisher
Prentice Hall
Publication year
2001
Condition
Neu
Binding
Softcover
Language
English
ISBN 10
0130621110
ISBN 13
9780130621115
Item weight
544 grams
Dimensions
233x177x22 mm

unifachbuch e.K.

Köln, NRW, Germany

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Willkommen bei unifachbuch Unser Angebot - oder: Was bekomme ich für mein Geld? Für alle Titel gilt: Wir verkaufen keine gebrauchten Bücher, alle Bücher sind ungelesen, ungenutzt, inhaltlich vollständig und umfassen jeweils den vollen Lieferumfang inkl. CD, DVD, Zugangs- oder Aktivierungscode etc. Unsere Angebote sind meist Verlagsremittenden, etwas ältere Auflagen, Ausstellungsexemplare, Mängelexemplare oder fremdsprachige Titel ohne festen Ladenpreis. Leichte Lager- oder Aufbewahrungsspuren können wir nicht immer ausschließen, viele Bücher sind aber noch originalverpackt. Einige Angebote sind durch einen Stempel auf der Unterseite des Buches als Verlagsremittende, Ausstellungsexemplar oder Mängelexemplar gekennzeichnet…

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