Essence of Competitive Strategy, The

Faulkner, David; Bowman, Cliff

ISBN 10: 0132914778 ISBN 13: 9780132914772

Published by Pearson P T R, 1995

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title

Essence of Competitive Strategy, The

Publisher

Pearson P T R

Publication Date

1995

Language

English

ISBN 10

0132914778

ISBN 13

9780132914772

Binding

Soft cover

Edition

1747349281.

Condition

Very Good

Dust Jacket Condition

46819371

Signed

5/15/2025 10:48:01 PM

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Synopsis

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.