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Essence of Competitive Strategy, The (The Essence of Management) - Softcover

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9780132914772: Essence of Competitive Strategy, The (The Essence of Management)
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Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

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About the Author:

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

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  • PublisherPrentice Hall Ptr
  • Publication date1994
  • ISBN 10 0132914778
  • ISBN 13 9780132914772
  • BindingPaperback
  • Edition number1
  • Number of pages140
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