Escalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model
Language: English
Published by Springer, 2018
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 108.82
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Druck auf Anfrage Neuware - Printed after ordering - This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Seller Inventory # 9783319887142
- Title
- Escalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model
- Author
- Björn Röber
- Publisher
- Springer
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3319887149
- ISBN 13
- 9783319887142
- Item weight
- 330 grams
- Dimensions
- 235x155x12 mm
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
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