Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business) - Softcover

Röber, Björn

Softcover

ISBN 10: 3319887149 ISBN 13: 9783319887142

Publisher: Springer, 2018

Synopsis

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

About this title

About the Author

Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.

From the Back Cover

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

Edition details

• Publisher: Springer
• Publication date: 2018
• Language: English
• ISBN 10: 3319887149
• ISBN 13: 9783319887142
• Binding: Paperback
• Number of pages: 211