One Plus One Equals Three: A Masterclass in Creative Thinking

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ISBN 10: 1447287037 / ISBN 13: 9781447287032

Published by - -, 2015

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Seller Inventory # 6545-9781447287032

Bibliographic Details

• Title: One Plus One Equals Three: A Masterclass in Creative Thinking
• Publisher: - -
• Publication Date: 2015
• Language: English
• ISBN 10: 1447287037
• ISBN 13: 9781447287032
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

How do you make something out of nothing?

One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.

From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Praise for Creative Mischief

'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty

'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)

About the Author

Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.