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Synopsis
How do you make something out of nothing?
One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
Praise for Creative Mischief
'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty
'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
"synopsis" may belong to another edition of this title.
Review
""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"
""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"
Book Description
A masterclass in how to be more creative, from one of the world's true advertising greats
"About this title" may belong to another edition of this title.
- PublisherMacmillan
- Publication date2015
- ISBN 10 1447287037
- ISBN 13 9781447287032
- BindingHardcover
- LanguageEnglish
- Number of pages256
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