Encyclopedia of Creativity

The Encyclopedia of Creativity is the sourcebook for individuals seeking specialized information about creativity and motivation. Subjects include theories of creativity, techniques for enhancing creativity, individuals who have made significant contributions to creativity, physiological aspects of creativity, and virtually any topic that touches upon the subject. Entries are placed in alphabetical order with cross-references to other topics and entries where appropriate. Each entry is written in simple easy-to-understand terms summarizing the most important aspects of creative research and writing relating to the specific topic. A bibliography in the back of each article suggests additional sources for more information. The text is visually enhanced throughout by illustrations and photographs.

• A source-book of specialized information about creativity and motivation
• Includes virtually any topic dealing with creativity
• Entries are placed in alphabetical order with cross-references
• Written in easy-to-understand terms
• Illustrations and photographs throughout
• Contains select biographies of internationally renowned creative individuals from throughout history

Mark Runco, Director of Creativity Research & Programming, Southern Oregon University, Ashland OR, USA

Mark Runco earned his Ph.D. in cognitive psychology from the Claremont Graduate School in California and has studied creativity ever since. He is currently a Director of Creativity Research & Programming, Southern Oregon University, Ashland OR, USA He began his teaching career as an assistant professor of psychology at the University of Hawaii, Hilo. He then taught at Cal State Fullerton for 22 years. He was also an adjunct professor at the Norwegian School of Economics and Business Administration for nearly 15 years and lectured regularly at Universidad de Cantabria in Spain and Shaanxi Normal University in Xi'an, China. He is a distinguished consulting faculty member at the Saybrook Graduate University in San Francisco and remains on the University of Georgia Graduate Faculty
Mark developed nine seminars on creativity, including "Creativity: What It Is and What It Is Not," "The Assessment of Creativity," "Creative Cognition," and "Social Contexts for Creativity." He is Fellow and past president of Division 10 (Psychology, Art, Creativity, and Aesthetics) of the American Psychological Association.
Mark also founded the Creativity Research Journal, which he still edits, along with two new journals: Business Creativity and the Creative Economy, and the Journal of Genius and Eminence. In 2010, Mark published the "rCAB" (Runco Creativity Assessment Battery), a comprehensive battery of tests for the assessment of creativity. He has published over 300 articles, chapters, and books on creativity, its measurement and enhancement. His textbook Creativity: Theories and Themes: Research, Development, and Practice has been translated into 10 languages. The 3rd edition will be published in 2020. He also was an Editor-in-Chief of the Encyclopedia of Creativity, which was published in 1999 and the second edition, which was published in 2011.

Steven Pritzker, Psychology/Creativity Studies Faculty, Saybrook University, Pasadena, CA, USA

Steven Pritzker received his Ph.D.in Educational Psychology from the University of Southern California. He taught Writing and Creativity and Writing at UCLA Extension and Foothill College and Educational Psychology at USC. Steven was a Professor for 17 years at Saybrook University where he founded and was Director of the Creativity Studies Certificate and the Creativity Studies Masters and Doctoral Specializations. He is still on the faculty there and has guest lectured at universities and spoken at conferences in many countries.

Steven’s research has dealt with creativity and writing in television; collaborative creativity in writing and business; creativity and spirituality; audience flow; the effect of alcohol on creativity; comedians and longevity and the creative process in high achieving writers.
Dr. Pritzker is Past President a Fellow of Division 10 of The American Psychological Association (Psychology of Creativity, Aesthetics and The Arts). He also served on the Educational Coalition of the American Psychological Association where he was commissioned to be Executive Producer of the video Creativity in the Classroom which is among the top ten most viewed videos released by APA. He also developed this into a Continuing Education Module for psychologists and teachers.

Steven worked in network television where he was a Writer and/or Executive Story Editor, Producer, Supervising Producer or Executive Producer on over 200 network television shows. His credits include writing episodes of the Emmy winning Mary Tyler Moore Show and Room 222. He is a lifetime member of the Writers Guild of America. His background in the business world includes experience in marketing, advertising, training, and consulting. He has presented seminars regarding business and creativity.

Steven was Humor Editor and a write for Psychology Today magazine and Editor-in-Chief of the first edition of The Encyclopedia of Creativity published in 1999 as well as the second edition published in June 2011.