Encyclopedia of Creativity, Two-Volume Set

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9780122270758: Encyclopedia of Creativity, Two-Volume Set

The Encyclopedia of Creativity is the sourcebook for individuals seeking specialized information about creativity and motivation. Subjects include theories of creativity, techniques for enhancing creativity, individuals who have made significant contributions to creativity, physiological aspects of creativity, and virtually any topic that touches upon the subject. Entries are placed in alphabetical order with cross-references to other topics and entries where appropriate. Each entry is written in simple easy-to-understand terms summarizing the most important aspects of creative research and writing relating to the specific topic. A bibliography in the back of each article suggests additional sources for more information. The text is visually enhanced throughout by illustrations and photographs.

Key Features
* A source-book of specialized information about creativity and motivation
* Includes virtually any topic dealing with creativity
* Entries are placed in alphabetical order with cross-references
* Written in easy-to-understand terms
* Illustrations and photographs throughout
* Contains select biographies of internationally renowned creative individuals from throughout history

"synopsis" may belong to another edition of this title.

Review:

Those wishing to study or provoke the creative process know that it is by nature elusive. Academic Press designed the Encyclopedia of Creativity, edited by Mark Runco and Steven Pritzker, to help pin it down by presenting the state of the art in social-science research and theory in a comprehensive, yet accessible, two-volume set. Nearly 200 entries, including important concepts such as Problem Finding and Serendipity, and biographical sketches of creative geniuses such as Sylvia Plath and Charles Darwin, fill 1,400 pages with insights and ideas for people working on the theory or the practice of creativity.

Be warned: Though it is accessible, it isn't pleasure reading. The biographies are occasionally enlightening (if somewhat arbitrary), but most entries are written with the social-science professional in mind and are consequently rather dry. This is no weakness for the serious researcher, however; in fact, the definitions and bibliographies are very helpful for focusing the reader's thinking about difficult subjects. The serious-minded student will find plenty to play with in the Encyclopedia of Creativity. --Rob Lightner

About the Author:

Mark Runco has studied creativity and innovation for 35 years. He holds a PhD in Cognitive Psychology and is Professor at the University of Georgia, as well as Distinguished Research Fellow at the American Institute for Behavioral Research and Technology. His PhD is in Cognitive Psychology from the Claremont Graduate School. He also earned his MA and his BA from Claremont. He is founding Editor of the Creativity Research Journal and is on the Editorial Board of Creativity and Innovation Management, the Journal of Creative Behavior and various other academic journals. He is co-editor of the Encyclopedia of Creativity (1999, 2011) and in 2015 he collaborated with the International Center for Studies in Creativity to introduce two new academic journals, Business Creativity and the Creative Economy and the Journal of Genius and Eminence.

Dr. Runco was Adjunct Professor at the Norwegian School of Economics and Business Administration and the Torrance Professor and Director of the Torrance Creativity Center at UGA. He is Past President of the American Psychological Association’s Division 10.

Dr. Runco has published over 200 articles, chapters, and books on creativity and innovation.

STEVEN R. PRITZKER, Ph.D., is Professor of Psychology at Saybrook University in San Francisco.

He is Director of The Creativity Studies Certificate and Masters in Psychology with a Specialization

in Creativity Studies. Dr. Pritzker writes both academic and popular press articles and books

concerning creativity. He is a fellow and educational coalition representative for the American

Psychological Association’s Division 10 (Psychology of Aesthetics, Creativity, and The Arts).

He serves on the editorial board of the APA journal Psychology of Aesthetics, Creativity and The Arts.

Dr. Pritzker is a former comedy writer-producer who worked on over 200 network television

episodes including such popular shows as The Partridge Family, Maude, Fish, The Hogan Family and

the Emmy winning Mary Tyler Moore Show and Room 222. He has received Emmy recognition

and been nominated for the Writers Guild of America Award. Dr. Pritzker is President of Creativity

Source where he consults and coaches organizations and individuals on maximizing their

creativity.

"About this title" may belong to another edition of this title.

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