Dynamics of Mass Communication : Media in the Digital Age
Language: English
Published by McGraw-Hill Companies, The, 2008
- Softcover
- Used
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Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Dynamics of Mass Communication : Media in the Digital Age
- Author
- Dominick, Joseph R.
- Publisher
- McGraw-Hill Companies, The
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0073378836
- ISBN 13
- 9780073378831
- Edition
- 10th.
- Item weight
- 2.432 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
From the Publisher
Every new copy of the text is packaged with a free passcard to PowerWeb - a great resource for current news and research journals.
Each chapter in parts II, III, and IV (covering Print Media, Electronic Media, and Specific Media Professions) now has a new section called "Books" in the Digital Age. The new section discusses the affect of new technologies on the media being discussed.
As with prior editions, the emphasis on media economics is maintained. Also, the discussion of the social impact of the media has been preserved.
New Media Decision Maker boxes, which cover key decision makers in the media, have been added.
Parts II, III, and IV (Print Media, Electronic Media, and Specific Media Professions) continue to have the same organizational format to make teaching and reading easier. The chapters continue to cover: History, Organization, Media Online, Ownership, Economics, Feedback, and Careers.
As is the case with all new editions, every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
Chapter 11 "The Computer and the Internet" continues to examine the Internet and its social impact on society. The chapter also examines the economics of online media and discusses online audiences.
COMPING GUIDELINES: Comp for the Introduction to Mass Communication course
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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