The Dynamics of Mass Communication: Media in the Digital Age [With DVD ROM] - Softcover

Joseph R. Dominick

Softcover

ISBN 10: 0073378836 ISBN 13: 9780073378831

Publisher: McGraw-Hill Higher Education, 2008

Synopsis

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

About this title

From the Publisher:

The new sub-title, Media in the Digital Age reflects the text's updated coverage of the impact of new technologies in mass communication.
Every new copy of the text is packaged with a free passcard to PowerWeb - a great resource for current news and research journals.
Each chapter in parts II, III, and IV (covering Print Media, Electronic Media, and Specific Media Professions) now has a new section called "Books" in the Digital Age. The new section discusses the affect of new technologies on the media being discussed.
As with prior editions, the emphasis on media economics is maintained. Also, the discussion of the social impact of the media has been preserved.
New Media Decision Maker boxes, which cover key decision makers in the media, have been added.
Parts II, III, and IV (Print Media, Electronic Media, and Specific Media Professions) continue to have the same organizational format to make teaching and reading easier. The chapters continue to cover: History, Organization, Media Online, Ownership, Economics, Feedback, and Careers.
As is the case with all new editions, every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
Chapter 11 "The Computer and the Internet" continues to examine the Internet and its social impact on society. The chapter also examines the economics of online media and discusses online audiences.
COMPING GUIDELINES: Comp for the Introduction to Mass Communication course

About the Author:

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2008
• ISBN 10: 0073378836
• ISBN 13: 9780073378831
• Binding: Paperback