Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

From the Publisher

The new sub-title, Media in the Digital Age reflects the text's updated coverage of the impact of new technologies in mass communication.
Every new copy of the text is packaged with a free passcard to PowerWeb - a great resource for current news and research journals.
Each chapter in parts II, III, and IV (covering Print Media, Electronic Media, and Specific Media Professions) now has a new section called "Books" in the Digital Age. The new section discusses the affect of new technologies on the media being discussed.
As with prior editions, the emphasis on media economics is maintained. Also, the discussion of the social impact of the media has been preserved.
New Media Decision Maker boxes, which cover key decision makers in the media, have been added.
Parts II, III, and IV (Print Media, Electronic Media, and Specific Media Professions) continue to have the same organizational format to make teaching and reading easier. The chapters continue to cover: History, Organization, Media Online, Ownership, Economics, Feedback, and Careers.
As is the case with all new editions, every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
Chapter 11 "The Computer and the Internet" continues to examine the Internet and its social impact on society. The chapter also examines the economics of online media and discusses online audiences.
COMPING GUIDELINES: Comp for the Introduction to Mass Communication course

"About this title" may belong to another edition of this title.

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