Driving Social Change Through Transformative Marketing for Gender Equity (Paperback)
Language: English
Published by IGI Global, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 142.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798337338439
- Title
- Driving Social Change Through Transformative Marketing for Gender Equity (Paperback)
- Author
- Miguel M. Torres
- Publisher
- IGI Global
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337338439
"Synopsis" may belong to another edition of this title.
About the Author
Diala Kabbara , PhD in Business Administration and Management, is an Assistant Professor at the University of Pavia, Italy. Her career includes research and teaching roles at the University of Pavia (Italy), University of Birmingham (UK), Jean Moulin University Lyon 3 (France), and ESDES (Catholic University of Lyon) (France). Her research focuses on international entrepreneurship, female entrepreneurship, and international management. Her papers have been published in internationally ranked scientific journals and books. She serves on the editorial boards of several Management Journal.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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