Driving Social Change Through Transformative Marketing for Gender Equity - Softcover

Softcover

ISBN 13: 9798337338439

Publisher: Business Science Reference, 2026

Synopsis

Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators.

About this title

About the Authors

Miguel Matos Torres , PhD in Economics, is a Lecturer in International Business at Kent Business School (KBS). His career includes consulting services to the European Commission and World Bank, applied research and teaching roles at Leeds, Milano, Aveiro, KU Leuven, and Uppsala universities, with appointments at the University Federal of Goiás, IF Goiano, and the University Catolica of Portugal. He has held multiple visiting professorships and is an INSOL International and Marie Skłodowska-Curie Fellow. He completed executive programs at Harvard, Carnegie Mellon University (USA) and University College London (UK). His research focuses on the intersection of international business, public policy and strategic management, focusing on multinational management models, corporate political risk, and negotiation strategies, particularly emphasising the complexities of cross-border restructuring and foreign direct investment drivers using cross-sectional, time-series, and panel data approaches. His work has been published in the International Business Review, Journal of Business Ethics, Multinational Business Review, Journal of Economic Methodology, INSOL International Insolvency Review, PLOS One, and AIB Insights. He authored the books Global Perspectives on Climate Change, Inequality, and Multinational Corporations (Springer, 2025) and Dead Firms: Causes and Effects of Cross-Border Corporate Insolvency (Emerald, 2017).

Diala Kabbara , PhD in Business Administration and Management, is an Assistant Professor at the University of Pavia, Italy. Her career includes research and teaching roles at the University of Pavia (Italy), University of Birmingham (UK), Jean Moulin University Lyon 3 (France), and ESDES (Catholic University of Lyon) (France). Her research focuses on international entrepreneurship, female entrepreneurship, and international management. Her papers have been published in internationally ranked scientific journals and books. She serves on the editorial boards of several Management Journal.

Edition details

• Publisher: Business Science Reference
• Publication date: 2026
• Language: English
• ISBN 13: 9798337338439
• Binding: Paperback
• Number of pages: 312
• Editor: Torres Miguel M., Kabbara Diala