Direct Response Fund Raising: Mastering New Trends for Results
Language: English
Published by New York, NY, U.S.A., 2000, First Edition, First Printing with complete number line with a 1, John Wiley & Sons, Inc., 2000
- Hardcover
- Used
Seller: Jean Blicksilver, Bookseller, Atlanta, GA, U.S.A.Jean Blicksilver, Bookseller
AbeBooks seller since October 6, 2000
Condition: Used - Good
£ 14.61
Quantity: 1 available
Add to basketItem description from seller
Good Hardcover in Good Dust Jacket with price intact; 10 1/4" tall, 4to; UNOPENED CD-ROM WITH UNOPENED SEAL; black cloth with bright, distinct gilt lettering on spine; xix (19) + 193 pages including illustrations and an index, plus an additional page about the CD-ROM; some highlighting, three notetaking marks; a small place of wear on lower spine edge and one lower corner; a small and a tiny chip on dust jacket; Contributors: Jeff Gignac, Fran Jacobowitz, Kay Partney Lautman, David Love, Judith Nichols; Jason Potts, Mal Warwick; securely bound, nice tight copy.
Seller Inventory # 22029
- Title
- Direct Response Fund Raising: Mastering New Trends for Results
- Author
- Johnston, Michael (Editor)
- Publisher
- New York, NY, U.S.A., 2000, First Edition, First Printing with complete number line with a 1, John Wiley & Sons, Inc.
- Publication year
- 2000
- Condition
- Good
- Dust jacket
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471380245
- ISBN 13
- 9780471380245
- Seller catalogs
- MISCELLANEOUS NONFICTION
The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD–ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include:
- Real–life results related to response percentages, costs, and average dollar return
- CD–ROM with checklists to help organizations implement ideas and 30 fund–raising models searchable by theme, type, and subject matter
Michael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full–service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
"Synopsis" may belong to another edition of this title.
Jean Blicksilver, Bookseller
Atlanta, GA, U.S.A.
AbeBooks seller since October 6, 2000
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Jean Blicksilver, Bookseller
GA, U.S.A.
Terms of sale
Prompt shipping. Checks and money orders accepted. Domestic: US$3.75 shipping & handling for 1st book, .75 each additional, over sized and sets more, UPS more, Priority more, international more; Owner: Jean Blicksilver; Business Address: 1800 Timothy Drive NE, Atlanta, GA 30329; jeanblicksilver@aspenbookshop.com; 404-636-0717.
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