Direct Response Fund Raising: Mastering New Trends for Results (AFP/Wiley Fund Development Series) (Wiley Nonprofit Law, Finance and Management Series) - Hardcover
Synopsis
Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaigns
The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD–ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include:
- Real–life results related to response percentages, costs, and average dollar return
- CD–ROM with checklists to help organizations implement ideas and 30 fund–raising models searchable by theme, type, and subject matter
Michael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full–service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
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Direct Response Fund Raising: Mastering New Trends for Results
Seller: CMG Books and Art, Toronto, ON, Canada
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Hardcover. Condition: As New. Includes sealed cd. U.S. orders are shipped from Lewiston, NY location. Seller Inventory # 045524
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Direct Response Fund Raising: Mastering New Trends for Results
Published by
New York, NY, U.S.A., 2000, First Edition, First Printing with complete number line with a 1, John Wiley & Sons, Inc., 2000
ISBN 10: 0471380245
ISBN 13: 9780471380245
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Seller: Jean Blicksilver, Bookseller, Atlanta, GA, U.S.A.
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Hardcover. Condition: Good. Dust Jacket Condition: Good. Good Hardcover in Good Dust Jacket with price intact; 10 1/4" tall, 4to; UNOPENED CD-ROM WITH UNOPENED SEAL; black cloth with bright, distinct gilt lettering on spine; xix (19) + 193 pages including illustrations and an index, plus an additional page about the CD-ROM; some highlighting, three notetaking marks; a small place of wear on lower spine edge and one lower corner; a small and a tiny chip on dust jacket; Contributors: Jeff Gignac, Fran Jacobowitz, Kay Partney Lautman, David Love, Judith Nichols; Jason Potts, Mal Warwick; securely bound, nice tight copy. Seller Inventory # 22029
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Direct Response Fund Raising: Mastering New Trends for Results
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471380245I4N00