Digital Transformation and Strategic Perspectives in International Business (Paperback)
Language: English
Published by Igi Global Scientific Publishing, 2026
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 165.19
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Add to basketItem description from seller
Paperback. Digital transformation drives change in the global business environment, reshaping how organizations create value, compete, and engage with international markets. The integration of digital technologies enhances operational efficiency, improves decision-making, and encourages innovative business models. From a strategic perspective, digital transformation influences corporate strategy, market expansion, and competitive advantage. In the context of international business, companies must navigate diverse regulatory frameworks, cultural differences, and various levels of digital literacy while utilizing current technologies to strengthen their global presence. Understanding the strategic implications of digital transformation may catalyze sustainable growth and organizational success. Digital Transformation and Strategic Perspectives in International Business explores how digital technologies transform business operations, strategies, and competitive dynamics in the global marketplace. It examines the strategic opportunities and challenges international businesses face when adopting digital innovations, including their impact on market expansion, organizational performance, and competitiveness. This book covers topics such as globalization, international trade, and business strategy, and is a useful resource for business owners, policymakers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9798260028964
- Title
- Digital Transformation and Strategic Perspectives in International Business (Paperback)
- Author
- Nazrul Islam
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798260028964
"Synopsis" may belong to another edition of this title.
About the Author
Serajul I. Bhuiyan is a Professor of Journalism and Mass Communications at Savannah State University, USA, with more than 30 years of experience in academia and journalism. Holding a Ph.D. in Mass Communication and an MBA, his expertise includes journalism, digital media, communication research, and business strategy. His research examines the convergence of traditional and digital media and the impact of emerging technologies on global communication. As an accomplished journalist, he has interviewed former U.S. President Jimmy Carter, former Malaysian Prime Minister Mahathir Mohamad, and Nobel Laureate Muhammad Yunus. He has published widely in peer-reviewed journals, authored books and book chapters, produced documentaries, and presented at international conferences. Committed to media literacy and ethical communication, he prepares students with research, analytical, and professional skills while contributing global perspectives as a respected scholar, editor, and thought leader.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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