Digital Transformation and Strategic Perspectives in International Business - Softcover

Softcover

ISBN 13: 9798260028964

Publisher: Igi Global Scientific Publishing, 2026

Synopsis

Digital transformation drives change in the global business environment, reshaping how organizations create value, compete, and engage with international markets. The integration of digital technologies enhances operational efficiency, improves decision-making, and encourages innovative business models. From a strategic perspective, digital transformation influences corporate strategy, market expansion, and competitive advantage. In the context of international business, companies must navigate diverse regulatory frameworks, cultural differences, and various levels of digital literacy while utilizing current technologies to strengthen their global presence. Understanding the strategic implications of digital transformation may catalyze sustainable growth and organizational success. Digital Transformation and Strategic Perspectives in International Business explores how digital technologies transform business operations, strategies, and competitive dynamics in the global marketplace. It examines the strategic opportunities and challenges international businesses face when adopting digital innovations, including their impact on market expansion, organizational performance, and competitiveness. This book covers topics such as globalization, international trade, and business strategy, and is a useful resource for business owners, policymakers, academicians, researchers, and scientists.

About this title

About the Authors

Nazrul Islam is a Professor of International Business at the School of Business and Entrepreneurship, Independent University, Bangladesh (IUB). Previously, he served as Pro-Vice Chancellor at Northern University Bangladesh and Canadian University of Bangladesh. He holds a PhD and MBA in International Business from the Asian Institute of Technology (AIT), Thailand, and earlier B. Com (Honors) and Master of Commerce degrees in Management from the University of Dhaka. Professor Islam began his academic career at Khulna University in 1991 and has since held senior roles at BRAC University, North South University, East West University, and others, including multiple deanships. An accomplished researcher, Prof. Islam has published 88 articles in international refereed journals indexed by Scopus and ABDC, 37 papers in local journals, and presented at over 70 international business conferences. He has supervised numerous PhD and MPhil scholars and currently mentors doctoral students at Bangladesh University of Professionals. He serves on editorial boards of several national and international journals and has reviewed business schools for SAQS accreditation. Prof. Islam has authored four books and received the Bangladesh Education Leadership Awards in 2017 and 2018 for his contributions to business education.

Serajul I. Bhuiyan is a Professor of Journalism and Mass Communications at Savannah State University, USA, with more than 30 years of experience in academia and journalism. Holding a Ph.D. in Mass Communication and an MBA, his expertise includes journalism, digital media, communication research, and business strategy. His research examines the convergence of traditional and digital media and the impact of emerging technologies on global communication. As an accomplished journalist, he has interviewed former U.S. President Jimmy Carter, former Malaysian Prime Minister Mahathir Mohamad, and Nobel Laureate Muhammad Yunus. He has published widely in peer-reviewed journals, authored books and book chapters, produced documentaries, and presented at international conferences. Committed to media literacy and ethical communication, he prepares students with research, analytical, and professional skills while contributing global perspectives as a respected scholar, editor, and thought leader.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2026
• Language: English
• ISBN 13: 9798260028964
• Binding: Paperback
• Number of pages: 360
• Editor: Islam Nazrul, Bhuiyan Serajul