Digital and Social Media Marketing

ISBN 10: 1138917915 ISBN 13: 9781138917910

Published by Routledge, 2016

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title: Digital and Social Media Marketing
Publisher: Routledge
Publication Date: 2016
Language: English
ISBN 10: 1138917915
ISBN 13: 9781138917910
Binding: Soft cover
Condition: good

About this title

Synopsis

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

About the Author

Aleksej Heinze is Senior Lecturer at the University of Salford, UK.

Gordon Fletcher is Senior Lecturer at the University of Salford, UK.

Tahir Rashid is Senior Lecturer at the University of Salford, UK.

Ana Cruz is a Lecturer in Marketing at the University of Sheffield International Faculty, CITY College, Greece.

"About this title" may belong to another edition of this title.

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