Digital Marketing: Strategy, Implementation and Practice

Chaffey, Dave, Ellis-Chadwick, Fiona

ISBN 10: 0273746103 / ISBN 13: 9780273746102

Published by Pearson Education, 2012

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M00273746103-V

Bibliographic Details

• Title: Digital Marketing: Strategy, Implementation and Practice
• Publisher: Pearson Education
• Publication Date: 2012
• Language: English
• ISBN 10: 0273746103
• ISBN 13: 9780273746102
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: very good

About this title

Synopsis

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

About the Author

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.