Development of the Generation 50plus : Effects on retail marketing
Language: English
Published by AV Akademikerverlag, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 36.45
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German po pu la tion is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major im pli cations for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the ra pid ly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus the seniors in the population who have the grea ter spending power. This affects all aspects of retailing, including com mu nication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.…
Seller Inventory # 9783639401516
- Title
- Development of the Generation 50plus : Effects on retail marketing
- Author
- Kristin Klebl
- Publisher
- AV Akademikerverlag
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639401514
- ISBN 13
- 9783639401516
- Item weight
- 137 grams
- Dimensions
- 220x150x6 mm
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About the Author
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