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Synopsis
Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today’s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus – the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.
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About the Author
Dipl. Betriebswirtin (BA)Berufsakademie RavensburgUniversity of Cooperative Education,Ravensburg, GermanyUniversity of California, Santa Barbara (UCSB),Santa Barbara, California, USA
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Development of the Generation 50plus
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AV Akademikerverlag Apr 2012, 2012
ISBN 10: 3639401514
ISBN 13: 9783639401516
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German po pu la tion is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major im pli cations for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the ra pid ly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus the seniors in the population who have the grea ter spending power. This affects all aspects of retailing, including com mu nication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties. 80 pp. Englisch. Seller Inventory # 9783639401516
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Development of the Generation 50plus: Effects on retail marketing
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Development of the Generation 50plus : Effects on retail marketing
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German po pu la tion is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major im pli cations for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the ra pid ly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus the seniors in the population who have the grea ter spending power. This affects all aspects of retailing, including com mu nication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties. Seller Inventory # 9783639401516
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Development of the Generation 50plus: Effects on retail marketing
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Development of the Generation 50plus
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Klebl KristinDipl. Betriebswirtin (BA)Berufsakademie RavensburgUniversity of Cooperative Education,Ravensburg, GermanyUniversity of California, Santa Barbara (UCSB),Santa Barbara, California, USARevision with unchanged content. T. Seller Inventory # 4984374
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Development of the Generation 50plus: Effects on retail marketing
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Development of the Generation 50plus
Published by
AV Akademikerverlag Apr 2012, 2012
ISBN 10: 3639401514
ISBN 13: 9783639401516
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today¿s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus ¿ the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 80 pp. Englisch. Seller Inventory # 9783639401516
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Development of the Generation 50plus | Effects on retail marketing
Print on DemandSeller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Development of the Generation 50plus | Effects on retail marketing | Kristin Klebl | Taschenbuch | 80 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639401516 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 106497765