Developing New Products and Services : Learning, Differentiation, and Innovation

Sanders, G. Lawrence; Huefner, Ron (CON); Jin, Sung (CON); Kim, Yong Jin (CON); Mathien, Lorena (CON)

ISBN 10: 1606492411 ISBN 13: 9781606492413
Published by Business Expert Press, 2011
Language: English
Condition: New Soft cover

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