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Developing New Products and Services: Learning, Differentiation and Innovation (AGENCY/DISTRIBUTED) - Softcover
Synopsis
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. "New Product and Services Development" demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
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About the Author
Lawrence G. Sanders, Professor in the Department of Management Science and Systems in the School of Management, State University of New York at Buffalo, USA.
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Developing New Products and Se
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Developing New Products and Services: Learning, Differentiation and Innovation (Marketing Research Collection)
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Developing New Products and Services: Learning, Differentiation, and Innovation
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Paperback. Condition: Good. This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: learning about and learning by doing. A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies. Seller Inventory # CIN1606492411G
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Developing New Products and Services: Learning, Differentiation and Innovation (Marketing Research Collection)
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Developing New Products and Services : Learning, Differentiation, and Innovation
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Developing New Products and Services : Learning, Differentiation, and Innovation
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Developing New Products and Services: Learning, Differentiation, and Innovation (Paperback or Softback)
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Developing New Products and Services: Learning, Differentiation, and Innovation
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Developing New Products and Services: Learning, Differentiation, and Innovation (eng)
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