Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M01574442694-V

Contact seller

Report this item

Bibliographic Details

Title: How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Publisher: Routledge
Publication Date: 1999
Language: English
ISBN 10: 1574442694
ISBN 13: 9781574442694
Binding: Hardcover
Condition: very good

About this title

Synopsis

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.
How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.

Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.
Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

About the Author

Paley, Norton

"About this title" may belong to another edition of this title.

Store Description

**WILLKOMMEN** im AbeBooks Shop von medimops - dein Onlineshop mit der gr��ten Auswahl an Second Hand B�chern. St�ber dich durch �ber 4 Millionen Artikel und spare bis zu 70 % im Vergleich zum Neupreis. Wir pr�fen alle Artikel sorgf�ltig auf Qualit�t und Funktionalit�t. **WELCOME** to the medimop's AbeBooks shop, the online shop with a large range of second-hand books. Browse more than 4 million articles and save up to 70% on the new price. All our articles are quality checked. ** BIENVENUE ** dans la boutique AbeBooks de momox shop! Sp�cialiste des articles culturels d'occasion, nous vous offrons une gamme diversifi�e de livres d'occasion. D�couvrez nos offres et �conomisez jusqu'� 70% du prix neuf! Nous grarantissons tous nos articles en bon �tat. ** BENVENUTI ** nello shop medimops di AbeBooks, lo shop online per i libri usati. Abbiamo piu�di 4 milioni di articoli e potete risparmiare fino al 70% rispetto al nuovo. Tutti i nostri prodotti sono controllati a mano per garantire la massima qualit�. ** BIENVENIDO ** a la tienda de medimops en AbeBooks, la tienda online con una gran oferta de libros de segunda mano. Navegue por m�s de 4 millones de art�culos y ahorre hasta un 70% sobre el precio nuevo. Todos nuestros art�culos son de calidad comprobada.

Visit Seller's Storefront

Seller's business information

momox SE
Schreiberhauer Stra�e 30, Berlin, 10317, Germany

Sale & Shipping Terms

Terms of Sale

1. Scope

For all orders via our store on the AbeBooks Marketplace, the following terms and conditions apply. Unless otherwise agreed, the inclusion of any terms and conditions of your own used by you is contradicted.

2. contracting party, conclusion of contract, correction options

The purchase contract is concluded with momox SE.

The subject of the contract is the sale of goods.

If an article is posted by us on AbeBooks, the activation of the offer page on AbeBooks is the binding offer to conclu...

More Information

Right of cancellation

Right of withdrawal

You have the right to cancel this contract within fourteen days without giving any reason. The withdrawal period is fourteen days from the day on which you or a third party named by you, who is not the carrier, have taken or has taken possession of the last goods. In order to exercise your right of withdrawal, you must inform momox SE, Schreiberhauer Stra�e 30, 10317 Berlin, telephone number: 0049 (0) 30/488 288 200, e-mail: service@momox-shop.uk, by means of a clear declaration (e.g. a letter sent by post, fax or e-mail) of your decision to withdraw from this contract. You can use the model withdrawal form for this purpose, but it is not mandatory. In order to comply with the withdrawal period, it is sufficient that you send the notification of the exercise of the right of withdrawal before the expiry of the withdrawal period.

Consequences of the revocation

If you revoke this contract, we shall reimburse you for all payments we have received from you, including delivery costs (with the exception of additional costs resulting from the fact that you have chosen a type of delivery other than the most favorable standard delivery offered by us), without undue delay and no later than within fourteen days from the day on which we received the notification of your revocation of this contract. For this repayment, we will use the same means of payment that you used for the original transaction, unless expressly agreed otherwise with you; in no case will you be charged any fees because of this repayment. We may refuse repayment until we have received the goods back or until you have provided proof that you have returned the goods, whichever is the earlier. You must return the goods immediately and in any case no later than within fourteen days from the day on which you notify us of the revocation of this contract to us or to return the goods:
medimops.de Retoure,
Am alten Flughafen 100,
D-04356 Leipzig
Germany

The deadline is met if you send the goods before the expiry of fourteen days. You shall bear the direct costs of returning the goods. You will only have to pay for any loss in value of the goods if this loss in value is due to handling of the goods that is not necessary for checking the condition, properties and functioning of the goods.

Shipping Terms

Shipping rates from Germany to U.S.A.

Shipping rates from Germany to U.S.A.
Order quantity	10 to 20 business days	10 to 20 business days
First item	� 13.08	� 13.08

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Detailed Seller Information