Determinants of Customer Switching Behavior

Language: English

Published by LAP LAMBERT Academic Publishing Jan 2013, 2013

3847344161 / 9783847344162

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This item is printed on demand - Print on Demand Titel. Neuware -Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.

Seller Inventory # 9783847344162

Title
Determinants of Customer Switching Behavior
Author
Berihun Muche
Publisher
LAP LAMBERT Academic Publishing Jan 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3847344161
ISBN 13
9783847344162
Item weight
143 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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