Determinants of Customer Switching Behavior: A Study on Selected Branches of Commercial Bank - Softcover
Synopsis
Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.
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About the Author
MBA:Studied International Business Administration at Mekelle University.He worked as promoter and organizer of cooperative society at Assosa Cooperative Promotion Office.Currently,he is a lecturer at Aksum University,Ethiopia.
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Determinants of Customer Switching Behavior
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LAP LAMBERT Academic Publishing Jan 2013, 2013
ISBN 10: 3847344161
ISBN 13: 9783847344162
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed. 84 pp. Englisch. Seller Inventory # 9783847344162
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Determinants of Customer Switching Behavior
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Determinants of Customer Switching Behavior
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Determinants of Customer Switching Behavior
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Muche BerihunMBA:Studied International Business Administration at Mekelle University.He worked as promoter and organizer of cooperative society at Assosa Cooperative Promotion Office.Currently,he is a lecturer at Aksum University,Eth. Seller Inventory # 5511464
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Determinants of Customer Switching Behavior
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
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ISBN 13: 9783847344162
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Determinants of Customer Switching Behavior
Published by
LAP LAMBERT Academic Publishing Jan 2013, 2013
ISBN 10: 3847344161
ISBN 13: 9783847344162
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Taschenbuch
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch. Seller Inventory # 9783847344162
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Determinants of Customer Switching Behavior : A Study on Selected Branches of Commercial Bank
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3847344161
ISBN 13: 9783847344162
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed. Seller Inventory # 9783847344162
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Determinants of Customer Switching Behavior | A Study on Selected Branches of Commercial Bank
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ISBN 13: 9783847344162
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Taschenbuch. Condition: Neu. Determinants of Customer Switching Behavior | A Study on Selected Branches of Commercial Bank | Berihun Muche | Taschenbuch | 84 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783847344162 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106089108
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Determinants of Customer Switching Behavior: A Study on Selected Branches of Commercial Bank
Published by
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ISBN 10: 3847344161
ISBN 13: 9783847344162
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