Detective Marketing: Creative Common Sense in Business (Paperback or Softback)
Language: English
Published by Stefan Engeseth Publishing 8/1/2003, 2003
- Softcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
£ 12.81
Quantity: 5 available
Add to basketItem description from seller
Detective Marketing: Creative Common Sense in Business.
Seller Inventory # BBS-9789163113895
- Title
- Detective Marketing: Creative Common Sense in Business (Paperback or Softback)
- Author
- Engeseth, Stefan
- Publisher
- Stefan Engeseth Publishing 8/1/2003
- Publication year
- 2003
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 9163113899
- ISBN 13
- 9789163113895
- Illustrator
- Eriksson, Magnus
- Item weight
- 0.57 pounds
"Synopsis" may belong to another edition of this title.
Review
Engeseth’s ideas are radical 2000s’ evolution -- All About Branding
In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
Some really good example of business metapors. -- TOMPETERS!
Straightforward thinking. It's thought-provoking. His taking the Peppers' One-to-One philosophy a step forward. -- BRANDREPUBLIC
Swedish business bible -- Brand Strategy
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid
"About the title" may belong to another edition of this title.
BargainBookStores
Grand Rapids, MI, U.S.A.
AbeBooks seller since January 23, 2002
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