Detective Marketing: Creative Common Sense in Business - Softcover

Engeseth, Stefan

Softcover

ISBN 10: 9163113899 ISBN 13: 9789163113895

Publisher: Engeseth Publishing, 2003

Synopsis

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.

About this title

Review

"Straightforward thinking. It’s thought provoking. He’s taking the Peppers’ One-to-One philosophy a step forward." -- BRAND REPUBLIC

Engeseth’s ideas are radical 2000s’ evolution -- All About Branding

In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company

Some really good example of business metapors. -- TOMPETERS!

Straightforward thinking. It's thought-provoking. His taking the Peppers' One-to-One philosophy a step forward. -- BRANDREPUBLIC

Swedish business bible -- Brand Strategy

“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications

“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International

“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International

”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid

From the Publisher

Are you finally ready to jump ahead of the competition?
The latest edition of Detective Marketing provides new and more powerful ideas for strengthening your brand and unlocking the value in your products and services.
That’s why business leaders can’t put this book down...

About this edition

• Publisher: Engeseth Publishing
• Publication date: 2003
• ISBN 10: 9163113899
• ISBN 13: 9789163113895
• Binding: Paperback
• Number of pages: 180
• Illustrator: Eriksson Magnus