Detective Marketing: Creative Common Sense in Business
Language: English
Published by ENGESETH PUB, 2003
- Softcover
- Used
Condition: Used - Fine
Current price: £ 19.73
Quantity: 1 available
Add to basketItem description from seller
Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | ?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications.?Claes Andriasson, Director, Absolut Akademi, The Absolut Company?Stefan Engeseth crackles with energy in his book Detective Marketing. He's not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly.?Per Frankelius. PhD Economics Vrebro University and the International School of Economics, Jvnkvping.This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. …
Seller Inventory # 2517583/2
- Title
- Detective Marketing: Creative Common Sense in Business
- Author
- Stefan Engeseth
- Publisher
- ENGESETH PUB
- Publication year
- 2003
- Condition
- Sehr gut
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9163113899
- ISBN 13
- 9789163113895
- Illustrator
- Eriksson, Magnus
- Seller catalogs
- Bücher
"Synopsis" may belong to another edition of this title.
Review
Engeseth’s ideas are radical 2000s’ evolution -- All About Branding
In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
Some really good example of business metapors. -- TOMPETERS!
Straightforward thinking. It's thought-provoking. His taking the Peppers' One-to-One philosophy a step forward. -- BRANDREPUBLIC
Swedish business bible -- Brand Strategy
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 87.60 | £ 108.45 |
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