Designing Interactive Strategy: From Value Chain to Value Constellation

Normann, Richard; Ramírez, Rafael

ISBN 10: 0471950866 / ISBN 13: 9780471950868

Published by Wiley, 1994

About this Item

hardcover 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. Seller Inventory # A-01-4225

Bibliographic Details

Title: Designing Interactive Strategy: From Value ...

Publisher: Wiley

Publication Date: 1994

Binding: Hardcover

Condition: Acceptable

About this title

Synopsis:

With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.

Review:

It is rare that one runs across an examination of business strategy and its relationship to the value creation process that offers the deep and contemporary insights of Normann and Ramirez... Today's business leader can not ignore the learning's offered by this book ... -- John Petrillo, President, AT&T Business Communications Services, USA