Designing Interactive Strategy: From Value Chain to Value Constellation - Hardcover

Normann, Richard; Ramírez, Rafael

Hardcover

ISBN 10: 0471950866 ISBN 13: 9780471950868

Publisher: John Wiley & Sons, 1994

Synopsis

With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.

About this title

Review:

It is rare that one runs across an examination of business strategy and its relationship to the value creation process that offers the deep and contemporary insights of Normann and Ramirez... Today's business leader can not ignore the learning's offered by this book ... -- John Petrillo, President, AT&T Business Communications Services, USA

From the Back Cover:

Extensively revised and updated. Business today is being reinvented. Winning companies become business redefiners, often even redefiners of the industries they are in. Companies do not decide what businesses they will be in - they invent and reinvent the business from scratch.

This book examines the nature, or logic, of business at it is emerging from this discontinuity and provides a catalyst for change by highlighting the resulting possibilities for research and innovation.

It claims that the distinction between goods manufacturing and services is outdated, misleading and irrelevant to current business realities. Value is now co-produced. Companies need to appreciate that firms both compete and collaborate to create competitive offerings.

Based on a seminal article in the Harvard Business Review this book belongs to a genre that might be called prophetic - heralding the arrival of a new pattern in the life of a society.

About this edition

• Publisher: John Wiley & Sons
• Publication date: 1994
• ISBN 10: 0471950866
• ISBN 13: 9780471950868
• Binding: Hardcover
• Number of pages: 180