Designing Interactive Strategy: From Value Chain to Value Constellation

Richard Normann

ISBN 10: 0471986070 / ISBN 13: 9780471986072

Published by John Wiley & Sons Inc, 1998

About this Item

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. Num Pages: 184 pages, bibliography, index. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 154 x 227 x 12. Weight in Grams: 290. . 1998. Paperback. . . . . Seller Inventory # V9780471986072

Bibliographic Details

Title: Designing Interactive Strategy: From Value ...

Publisher: John Wiley & Sons Inc

Publication Date: 1998

Binding: Soft cover

Condition: New

About this title

Synopsis:

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

Review:

It is rare that one runs across an examination of business strategy and its relationship to the value creation process that offers the deep and contemporary insights of Normann and Ramirez... Today's business leader can not ignore the learning's offered by this book ... -- John Petrillo, President, AT&T Business Communications Services, USA