Designing Interactive Strategy: From Value Chain to Value Constellation - Softcover

Normann, Richard

Softcover

ISBN 10: 0471986070 ISBN 13: 9780471986072

Publisher: John Wiley & Sons, 1998

Synopsis

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

About this title

Review

It is rare that one runs across an examination of business strategy and its relationship to the value creation process that offers the deep and contemporary insights of Normann and Ramirez... Today's business leader can not ignore the learning's offered by this book ... -- John Petrillo, President, AT&T Business Communications Services, USA

From the Back Cover

Extensively revised and updated. Business today is being reinvented. Winning companies become business redefiners, often even redefiners of the industries they are in. Companies do not decide what businesses they will be in - they invent and reinvent the business from scratch.

This book examines the nature, or logic, of business at it is emerging from this discontinuity and provides a catalyst for change by highlighting the resulting possibilities for research and innovation.

It claims that the distinction between goods manufacturing and services is outdated, misleading and irrelevant to current business realities. Value is now co-produced. Companies need to appreciate that firms both compete and collaborate to create competitive offerings.

Based on a seminal article in the Harvard Business Review this book belongs to a genre that might be called prophetic - heralding the arrival of a new pattern in the life of a society.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1998
• ISBN 10: 0471986070
• ISBN 13: 9780471986072
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 184