Items related to Designing Interactive Strategy: From Value Chain to...
Synopsis
With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.
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Review
It is rare that one runs across an examination of business strategy and its relationship to the value creation process that offers the deep and contemporary insights of Normann and Ramirez... Today's business leader can not ignore the learning's offered by this book ... -- John Petrillo, President, AT&T Business Communications Services, USA
From the Back Cover
Extensively revised and updated. Business today is being reinvented. Winning companies become business redefiners, often even redefiners of the industries they are in. Companies do not decide what businesses they will be in - they invent and reinvent the business from scratch.
This book examines the nature, or logic, of business at it is emerging from this discontinuity and provides a catalyst for change by highlighting the resulting possibilities for research and innovation.
It claims that the distinction between goods manufacturing and services is outdated, misleading and irrelevant to current business realities. Value is now co-produced. Companies need to appreciate that firms both compete and collaborate to create competitive offerings.
Based on a seminal article in the Harvard Business Review this book belongs to a genre that might be called prophetic - heralding the arrival of a new pattern in the life of a society.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date1994
- ISBN 10 0471950866
- ISBN 13 9780471950868
- BindingHardcover
- LanguageEnglish
- Number of pages180
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Designing Interactive Strategy: From Value Chain to Value Constellation
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Designing Interactive Strategy: From Value Chain to Value Constellation
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Designing Interactive Strategy: From Value Chain to Value Constellation
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Designing Interactive Strategy : From Value Chain to Value Constellation
Published by
Wiley & Sons, Incorporated, John, 1994
ISBN 10: 0471950866
ISBN 13: 9780471950868
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP34235344
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Designing Interactive Strategy: From Value Chain to Value Constellation
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471950868. Seller Inventory # 9129189
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Designing Interactive Strategy: From Value Chain to Value Constellation
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0471950866. Seller Inventory # 8846151
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