Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

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It is rare that one runs across an examination of business strategy and its relationship to the value creation process that offers the deep and contemporary insights of Normann and Ramirez... Today's business leader can not ignore the learning's offered by this book ... -- John Petrillo, President, AT&T Business Communications Services, USA

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