Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Lockwood, Thomas (Editor)
ISBN 10: 1581156685 ISBN 13: 9781581156683
Published by Allworth Pr, 2009
New
Paperback
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
3rd edition. 256 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # 1581156685
Synopsis:
Shares case stories and practical tips for building strong brands through strategic designs, offering insight into a range of disciplines while focusing on such topics as innovation, the role of service design and enabling meaningful customer experiences. Original.
About the Author:
Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
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Bibliographic Details
Title: Design Thinking: Integrating Innovation, ...
Publisher: Allworth Pr
Publication Date: 2009
Binding: Paperback
Condition: Brand New