Synopsis
Shares case stories and practical tips for building strong brands through strategic designs, offering insight into a range of disciplines while focusing on such topics as innovation, the role of service design and enabling meaningful customer experiences. Original.
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About the Author
Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Allworth Press (edition 1), 2009
ISBN 10: 1581156685
ISBN 13: 9781581156683
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