Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences

Edson, John; Beck, Ernest (CON)

ISBN 10: 1118290313 / ISBN 13: 9781118290316

Published by Wiley, 2012

About this Item

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Bibliographic Details

• Title: Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences
• Publisher: Wiley
• Publication Date: 2012
• Language: English
• ISBN 10: 1118290313
• ISBN 13: 9781118290316
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

• Offers behind-the-scenes stories from current and recent Apple insiders
• Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
• Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

About the Author

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.