Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
Language: English
Published by John Wiley and Sons Ltd, 2004
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Add to basketItem description from seller
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis.
Seller Inventory # 00105005617
- Title
- Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
- Author
- Michael J A Berry
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2004
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471470643
- ISBN 13
- 9780471470649
- Edition
- 2nd Edition
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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