Data Mining Techniques: for Marketing, Sales and Customer Relationship Management

4.01 avg rating
( 129 ratings by Goodreads )
 
9780471470649: Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
View all copies of this ISBN edition:
 
 

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

"synopsis" may belong to another edition of this title.

Product Description:

Shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems.

From the Back Cover:

The unparalleled author team of Berry and Linoff are back with an invaluable revised edition to their groundbreaking text The world of data mining has changed tremendously since the publication of the first edition of Data Mining Techniques in 1997. For the most part, the underlying algorithms have remained the same, but the software in which the algorithms are imbedded, the databases to which they are applied, and the business problems they are used to solve have all grown and evolved. With that in mind, Michael Berry and Gordon Linoff the leading authorities on the use of data mining techniques for business applications have written a new edition to show you how to harness fundamental data mining methods and techniques to solve common types of business problems. Berry and Linoff s years of hands–on data mining experience is reflected in every chapter of this extensively updated and revised edition. They discuss core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis. In addition, they provide an overview of data mining best practices. Each chapter covers a new data mining technique and then immediately explains how to apply the technique for improved marketing, sales, and customer support. The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining for both business professionals and students. With more than forty percent new and updated material, this second edition of Data Mining Techniques shows you how to: Create stable and accurate predictive models Prepare data for analysis Create the necessary infrastructure for data mining at your company The companion Web site provides exercises for each chapter, plus data that can be used to test out the various data mining techniques in the book.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9788126505173: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2ed

Featured Edition

ISBN 10:  8126505176 ISBN 13:  9788126505173
Publisher: Wiley
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Michael J. A. Berry
Published by Wiley (2004)
ISBN 10: 0471470643 ISBN 13: 9780471470649
New Paperback Quantity Available: 1
Seller:
Book Deals
(Lewiston, NY, U.S.A.)

Book Description Wiley, 2004. Paperback. Condition: BRAND NEW. Seller Inventory # 0471470643_abe_bn

More information about this seller | Contact this seller

Buy New
27.91
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Michael J. A. Berry, Gordon S. Linoff
Published by *Wiley Computer Publishing (2004)
ISBN 10: 0471470643 ISBN 13: 9780471470649
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description *Wiley Computer Publishing, 2004. Paperback. Condition: New. 2. Seller Inventory # DADAX0471470643

More information about this seller | Contact this seller

Buy New
34.87
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Berry, Michael J.; Linoff, Gordon S.
ISBN 10: 0471470643 ISBN 13: 9780471470649
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # M-0471470643

More information about this seller | Contact this seller

Buy New
84.25
Convert currency

Add to Basket

Shipping: 3.84
Within U.S.A.
Destination, rates & speeds