Data-Driven Problem-Solving in International Business Communication
Alexander M. Zielonka
Sold by PBShop.store UK, Fairford, GLOS, United Kingdom
AbeBooks Seller since 11 June 1999
New - Hardcover
Condition: New
Quantity: 15 available
Add to basketSold by PBShop.store UK, Fairford, GLOS, United Kingdom
AbeBooks Seller since 11 June 1999
Condition: New
Quantity: 15 available
Add to basketNew Book. Shipped from UK. Established seller since 2000.
Seller Inventory # CW-9783631674451
This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.
Alexander Zielonka had been working in international corporate management and controlling. He finished his doctorate at the University of Mainz and is working as an Assistant and Substitute Professor at the University of Applied Sciences Mainz and Darmstadt.
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