Items related to Data-Driven Problem-Solving in International Business...

Data-Driven Problem-Solving in International Business Communication: Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced ... 22 (Konzepte des Lehrens und Lernens) - Hardcover

Zielonka, Alexander M.

 
9783631674451: Data-Driven Problem-Solving in International Business Communication: Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced ... 22 (Konzepte des Lehrens und Lernens)
Hardcover
ISBN 10: 3631674457 ISBN 13: 9783631674451
Publisher: Peter Lang AG, 2017

Synopsis

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

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About the Author

Alexander Zielonka had been working in international corporate management and controlling. He finished his doctorate at the University of Mainz and is working as an Assistant and Substitute Professor at the University of Applied Sciences Mainz and Darmstadt.

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Publisher
Peter Lang AG
Publication date
2017
Language
English
ISBN 10 
3631674457
ISBN 13 
9783631674451
Binding
Hardcover
Number of pages
279