Customers' Adoption Behaviour in Internet Banking

Language: English

Published by LAP LAMBERT Academic Publishing Apr 2011, 2011

3844392424 / 9783844392425

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This item is printed on demand - Print on Demand Titel. Neuware -Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.

Seller Inventory # 9783844392425

Title
Customers' Adoption Behaviour in Internet Banking
Author
Samuel Ntsiful
Publisher
LAP LAMBERT Academic Publishing Apr 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844392424
ISBN 13
9783844392425
Item weight
149 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

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