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Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden - Softcover
Synopsis
Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour.
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About the Authors
Samuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH & BSc Business Admin (Accounting) from Central University College, Ghana. Adjunct lecturer at Sikkim Manipal University, Ghana
Samuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH & BSc Business Admin (Accounting) from Central University College, Ghana. Adjunct lecturer at Sikkim Manipal University, Ghana
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3844392424
- ISBN 13 9783844392425
- BindingPaperback
- LanguageEnglish
- Number of pages88
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Customers' Adoption Behaviour in Internet Banking
Published by
LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844392424
ISBN 13: 9783844392425
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour. 88 pp. Englisch. Seller Inventory # 9783844392425
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Customers' Adoption Behaviour in Internet Banking : A comparative Analysis of Ghana and Sweden
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844392424
ISBN 13: 9783844392425
New
Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour. Seller Inventory # 9783844392425
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Customers Adoption Behaviour in Internet Banking
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ISBN 13: 9783844392425
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ntsiful SamuelSamuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH. Seller Inventory # 5476728
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Customers' Adoption Behaviour in Internet Banking
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Customers' Adoption Behaviour in Internet Banking
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Customers' Adoption Behaviour in Internet Banking
Published by
LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844392424
ISBN 13: 9783844392425
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. Neuware -Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers¿ adoption behaviour.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Seller Inventory # 9783844392425
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