Customer Relationship Management: Making Hard Decisions with Soft Numbers
Language: English
Published by Purdue Univ Pr, 1996
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Item description from seller
Seller Inventory # GWV.0134384741.LN
- Title
- Customer Relationship Management: Making Hard Decisions with Soft Numbers
- Author
- Anton, Jon
- Publisher
- Purdue Univ Pr
- Publication year
- 1996
- Condition
- like_new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0134384741
- ISBN 13
- 9780134384740
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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